You might be thinking what does saying thank you have to do with follow up? A common misconception is that follow up only happens on the prospecting side. However, it goes way beyond that. It’s imperative to take care of your relationships and show appreciation after business has been closed and/or a referral has been transacted. One very simple way to do that is by saying thank you which is an expression of appreciation. When your prospects, clients and referral sources feel appreciated, you are creating loyalty. A loyal following is ripe ground for more business and/or referrals.
Saying thank you is a common courtesy we were taught as children. My oh my, how that courtesy has gone by the wayside today for many adults. It’s sad to say that the mere act of saying thank you will make you stand out and be different. As sad as that is, it’s also great news for you because such a simple gesture is an easy way to wow those who are important to you.
I send gifts on a regular basis to primarily say thank you for a variety of reasons. I can tell you without exaggeration that 95% of the people I send gifts to never acknowledge them. This doesn’t discourage me from sending them; it’s merely an observation as to how much the simple act of saying thank you has gone out the window. To be honest, I’m always more surprised when someone does thank me for a gift than I am when they don’t. I believe the reason people don’t take time to acknowledge when someone has done something nice for them is they’re in the immediate mindset thinking of, “I don’t have time, I’m too busy.” Stay out of that way of thinking. It will keep you from even the most common of courtesies.
There are a number of reasons to say thank you:
- Thank you for your business
- Thank you for the referral
- Thank you for your time
- Thank you for the opportunity
Do yourself and those that matter to you a favor by saying thank you. This all important gesture will leave a great impression because most just don’t do it.