Have you ever expressed your interest in a product or service, but never heard back from the salesperson or company again? Not only is this a poor business practice – it’s costing organizations millions of dollars each year.

Research shows that only 20% of sales leads are ever followed up on. In other words, 80% of potential opportunities are lost simply due to lack of follow up. This is not good business. The fact is that good follow up = great sales conversions.